MOJO Matchmaker Member_Credo_V1.1
On becoming a MOJO Matchmaker Member you become part of the team of Agents and Offices that have made the decision to take a stand and become the driving force for positive change in the real estate industry.
You recognise that your everyday actions are seen by the general public, the media and your industry colleagues and that perceptions of the real estate agent and industry are created by your actions or inactions.
Every MMMM Agent and Office acknowledges their responsibility to uphold the standards described in The Real Estate Matchmaker books. It’s your everyday choices that matter. You are Response-Able. You get to choose what you do or don’t do in every given situation.
The implications for all of us working within the real estate industry are clear. Either we stand up, clean up and provide strong principled leadership or we risk being part of the problem that threatens to undermine the entire industry of real estate Agency and risk decimation by the analogous industry threats of Uber and AirBnB.
I have met enough good people working at the real estate coalface to know and believe that the goal of shifting the public perception of a real estate agent to that of being an admired professional is achievable. But we’ll all have to work together, responsibly.
“The only thing necessary for evil to prosper is for good men to do nothing.” John Stuart Mill
There’s enough good people to make the change. Let’s do it.
Below is a copy of the ‘About Exclusivity’ section from the Terms & Conditions & the FAQ’s .. here it is:
Exclusivity may be granted upon application and dependent upon the agent or office circumstances. Exclusivity is NOT guaranteed. MOJO Matchmaker Members may apply for exclusive use in their area. Our mission, as yours should be, is to ensure that every Australian home-owner receives The Real Estate Matchmaker in any of its forms, and in your area, receives it from you. While an Office with multiple agents can undertake to engage every home-owner in a larger market area, individual agents cannot and should not attempt to create relationships with more than 1200-1500 pipeline clients. (Read INVITED IN! to find out why attempting to do so is a mistake)
MOJO and a MMMM must together agree the specified ‘Area’. It’s not ‘postcode’ because that doesn’t work and isn’t fair on either party. Call 1300 510 968 to discuss how your office can secure exclusivity in your area.
This MOJO Credo is titled Version 1.1 for a reason.
There will only ever be these few words.
There are many MOJO Matchmaker Members, MMMM’s
There may be aMMMM Office or Agent nearby, or you may be that Member.
As described above, when we discussed your ‘Territory’ we confirmed your specific area boundaries, and unless we have revised that area, that’s your area.
Yes, you will from time to time get a listing outside your ‘Territory’. Well done, but as we discussed, you will contain your Matchmaker marketing to people who ‘come at you’. Like those at an open house or those where you end up in their house to list them. You will not proactively prospect with The Matchmaker outside your ‘Territory’. Yes you should hot-spot Just Listed door knocks around those out-of-area listings, but you should not and must not do so offering The Matchmaker when you do.
You will not deliberately overstep you boundaries into what might potentially be another MMMM’s ‘Territory’.
Put simply, apply the Golden Rule and from there, do not do what you would not want done to you.
Like a family, MMMM’s should work together. In fact you often will be should you participate in MOJO Member Training sessions.
Infractions are taken seriously. Accidents happen. Busy pro-active people can get a bit carried away. Only Once.
Make every effort to be a responsible MMMM, because it’s only fair that we protect the rights of those MMMM’s who are playing by the rules.
MOJO’s success with The Matchmaker will be reflected in your success. We will caringly protect our rule abiding MMMM’s and will quickly and quietly revoke any Memberships of those who knowingly and deliberately overstep the mark.
We also need to protect our intellectual property (or IP) that has been developed over the years.
Fixed Outdoor Marketing: Can only be located within the member’s EA.
Mobile Outdoor Marketing: Must regularly travel through or within member’s EA.
Point of Sale Marketing (Office): Point of Sale/offer must be located within the member’s EA.
Point of Sale Marketing (Open House): Members can offer Bestagents products at an open house where that open house is out of their EA but the offer can only be made to people inspecting the property. There can be no public or street level marketing.
Radio: Must broadcast into member’s EA.
Television: Must broadcast into member’s EA.
Internet Marketing: This includes Facebook, Google ads etc. Ads must carry notice that the offer is only available in the member’s EA.
Domain Marketing: Banner Ad’s on realestate.com.au must pertain only to member’s EA.
Sponsorships & Promotional Events: Please confirm with us via email.
Skywriting: Knock yourself out!
FAQs about exclusivity
Can I distribute Bestagents lead generation offers and other BA material at an open house if it’s not in my EA? Yes
Can I distribute Bestagents lead generation offers and other BA material around my listing or sale if it’s not in my EA? No
Can I send direct mail (hard mail) offering Bestagents marketing material to my established contacts if they are not a resident in my EA? YES, as long as the mail piece is addressed specifically to that contact.
Can I send emails offering Bestagents marketing material to my established contacts if they are not a resident in my EA? YES, as long as the email is addressed specifically to that contact.
Bestagents members join the group with full knowledge that these rules apply. We want members to work their EAs as hard as they can. That’s the whole idea. The reality is you don’t need vast tracts of homes to make your membership super profitable. In fact, many of Bestagents most successful members focus on areas of less than 2,000 properties.
When it comes to direct response marketing, we’ve found and proven many times that it’s way more productive to ‘hit’ a smaller area 8 times a year than ‘bomb’ vast areas once or twice a year. Let your competition do that. They will go broke and wonder why the phone doesn’t ring all at the same time. More about this during our webinar series.
Rule 2. The one warning rule
For your protection, we have the one warning rule. Where an infringement is found to have taken place, that member receives one warning to cease or rectify the infringement. Should that infringement or any other occur again during the life of the membership then we reserve the right to terminate membership immediately and offer the former member’s exclusive postcode to someone else.
Rule 3. Membership Cessation.
a) Where a membership ceases for whatever reason the former member agrees to immediately cease using any and all Bestagents products including hard copy books, materials and endorsements, and also agrees to immediately remove, at their own expense, any and all advertising from any and all locations whether they are fixed, mobile, online (website or Facebook) or ongoing in any way physical or digital.
b) Where a membership ceases to exist for whatever reason the former member agrees to immediately cease using any and all letters (which are protected by copyright, meaning the use thereof would be a direct copyright infringement).
c) If it is established a former member has continued to use any Bestagents product in any way either by general offer, physical or digital, for a period beyond 30 days from the cessation date, then the former member shall be liable for payment to Bestagents of an amount equal to three times the former member’s monthly subscription amount for any part of a monthly period after 30 days from the members cessation date for each 30 day period thereafter.
d) Notwithstanding an existing contract period, a member may give notice to terminate their Bestagents membership by giving 60 days in writing.
Rule 4. Communication.
Sorry, but we don’t use faxes or snail mail. If you need to contact us for any reason, please send us an email or submit a support ticket.
Rule 5. Getting set for success in the digital world.
Sorry, but helping with basic IT functions like opening a PDF or getting a video to play is not part of your membership support package. We expect you to be able to do this or if you don’t, it is up to you to find out.
As you are probably aware by now we embrace technology (like we have a choice?). This means our members need to get set up to embrace it as well. As we discover new technologies and applications that can assist members and give them a competitive edge, we’ll be sharing them.
You will need a capable fast PC or Mac. You will need to be able to download documents, scan and send documents and open PowerPoint presentations and Excel spreadsheets.
You will need a fast reliable cloud based CRM like LockedOn.
Almost all of our coaching and training sessions are online Webinars. We use a group Webinar system called GoToMeeting. When we book a Webinar and send you an invitation to join the Webinar, you simply confirm you will be joining and note the time in your calendar.
Rule 6. You’re an agent
You’re licensed to sell real estate in your state or territory and you are actively involved no less than 5 days per week. If you’re a part timer we can’t help you. The system is not designed for part timers. A real estate career is not designed for part timers.
Rule 7. Marketing U (This is not so much a rule but a caution)
A big reason why so many successful real estate professionals join Bestagents and secure their postcode is so they can super charge their personal marketing.
Creating and developing a great personal marketing profile is central to your success but this needs to be built over time.
Effective marketing happens when a contact is made and receives regular quality communication from the agent. So here comes the ‘rule’ part of marketing (it’s actually a rule we can never enforce but we feel so strongly about it we’ll sneak it into anything that members will read):
When a free book, flyer, letter or some other marketing piece designed to produce a response is sent out with the agent’s logo included, the response is dismal. We know this because we have tested it many, many times.
The old school theory (which worked in the 50s and 60s by the way) was to promote the brand at any and every opportunity. So agents typically love to plaster their logo over envelopes, letters, flyers, cards and fridge magnets wherever they can.
However, exhaustive testing has established that consumers really don’t care about your logo any more than they care about their neighbour’s last vacation.
In fact, using company logos in a direct marketing message is a massive disconnect from the real purpose. Your target is subconsciously distracted.
There will be plenty of opportunities to promote your corporate logo once you have secured the listing and your sign goes in the front garden and other marketing begins. Using your logo will sabotage your marketing success.