The piece of the puzzle you’ve been looking for… is here
THE REAL ESTATE MATCHMAKER
WHY EVERYTHING SELLS BEST FRESH™
Is for real estate professionals who are tired of looking for their next listing appointment by having to kick doors down, searching for an elusive needle in a suburban haystack. It’s for agents and principals who understand the powerfully unfair advantage they have when they’re the only one INVITED IN!
IS THAT YOU? WOULD YOU RATHER BE INVITED IN!
Most real estate agents only really enjoy a small percentage of their time at work, and either hate of suffer the other part.
The really good 20% of the work is absolutely fantastic and gives us a huge hit of satisfaction when we ring the bells.
Big Satisfaction = Big Dopamine, and Big Dopamine is very addictive. That’s why we front up for the 80% again.
The 80% is often hours and days of drudgery and managing personal pain. Trying to maintain your enthusiastic attitude and peak smile – that one you know you have to keep – when 99% of people on the planet either don’t want to talk to you or have a problem with you, it’s a challenge. I know.
WHAT IF THERE WAS A BETTER WAY?
How would you like it to feel fantastic 90% or 100% of the time?
To really enjoy every hour of every day, like the top 5% of agents do!
Hi I’m Tim Eaton and I wrote INVITED IN! and The Real Estate MatchMaker Why Everything Sells Best Fresh™ to help you understand that there is a better way of spending every day. A better way of getting yourself to the listing appointment, and a better listing appointment to be enjoyed when you get there. A better way to lower your days on market. A better way to sign up more auction listings. A better way to have your vendor volunteer to pay for their marketing. A better way to have your current vendor secure your next listing for you.
A better way to enjoy so many more of the hours that are your life and career in real estate.
It’s fair to say that I’m an avid student of the pursuit of peak performance. Some have said I’m fanatical about it.
It’s not Practice that Makes Perfect
It’s Perfect Practice That Makes Perfect!
I prefer to think that I’m powerfully fascinated about how and why some people are more successful than others, and not just in real estate but in all areas of life and business.
Having had the opportunity to work with the incredible Brian Tracy programs for many years has certainly helped. Like Brian, helping people to become all they can is my greatest accomplishment.
Like you, I’m a real estate agent. Two arms, two legs, family, kids, dogs and banks to feed. Certainly nothing overly unique, except maybe this…
AN INSATIABLE HUNGER TO SOLVE THE BIG PUZZLES OF LIFE & BUSINESS
Turns out I’m good at puzzles. And the real estate puzzle is this…
How have so many good people working in real estate been sold such a pup about how to be successful?
When as proof that the pup doesn’t work, like a revolving door, every day good people sign up to start the job, on the same day that just as many good people up and quit.
There had to be an answer to the puzzle and a better way. A better way to Peak Performance and Happiness.
As you may have already learned in your real estate career, to get the answers we want…
WE HAVE TO ASK THE RIGHT QUESTIONS
While I actually started in real estate back in 1970’s, searching for and often having to create the right questions is what I’ve been doing for the last eight years.
And I’ve got good news for you, I know what they are.
Having discovered or in many cases, created the right questions, from there it’s been a matter of reverse engineering for the outcomes we want. A lot like the great Dr. Stephen Covey suggested we should do, that we should Begin With The End In Mind.
When I did that I discovered a simple path, that when followed, can transform your real estate business and transform your life.
That transformation will take you from the endless barrage of the soul destroying NO’s you’ve been taught are an essential part of the job, to an endless stream of YES’ that lead to becoming the only one INVITED IN!
In real estate, having a thick skin helps, but…
VOLUNTEERING FOR A CAREER IN PERSONAL PAIN MANAGEMENT IS INSANE
You deserve to be happy, we all do.
The reverse engineered path leads back to the ultimate goal, that of being the only agent INVITED IN!
And that ultimate goal is 100% achievable.
When I’m invited in to help an agent or an office, I first make an assessment of their current level of market success.
THE ASSESSMENT IS BASED ON THE BAROMETER QUESTION
How many times a day does this happen?
That your phone rings and this is what you hear:
‘Yeah Hi, I want you to sell my place.’
No, ‘What’s your fee?’
No, ‘How much can you get for it?’
And Not, ‘The other agent will pay for the ‘advertising’ .. what will you do?!’
None of that nonsense.
Just, ‘Hey, I want you to come down and sell my place.’
Unopposed, the only one INVITED IN!
How often does that happen?
How about you?
It’s 100% possible and 100% Do-Able.
AN EXCERPT FROM INVITED IN!
You may have read INVITED IN! already, if not here’s an excerpt from that book. (If you have read it you can skip ahead)
If you haven’t read it, you can order a free copy while you’re here .. yep, a free copy of a real book – not an eBook.
People are becoming increasingly time-poor and with the abundance of information available via the Internet, it creates…
THE PERFECT STORM OF POTENTIAL POVERTY FOR AGENTS WITH NO STRATEGY
…With no strategy for how to become the only one INVITED IN!
This apology is embarrassing, humbling and I’m told by those who’ve already heard it, one of those revelations that once made, people say ‘Wow, why didn’t we think of that before?’
For years now I’ve been coaching agents, offices and brands based on a combination of two things. One is something I heard a very well known Australian real estate leader say:
“There are two reasons you didn’t get the listing. The second reason is that the vendor just didn’t see that you were good enough value. But the first reason you didn’t get the listing is… you weren’t there.” (Cue blinding flash of light!)
My coaching has combined this philosophy with the following survey statistics provided by the REIQ some years ago.
I’ve also asked that same survey question at almost every session for the last few years and most agents agree with these average numbers.
That, for every available listing there are on average, 40 ‘local enough’ agents to be logically considered as available to service it. 40, but that only 2 get called in (2.1 actually) leaving the 38 agents John was talking about who weren’t there, to starve.
40 : 2 : 38
It seems a very simple target and focus for agents and their principals, sales managers, teams and coaches. If you don’t want to be one of the 38, then every single action taken must advance and enhance your opportunity to be one of the two.
Simply… Be One Of The Two.
Sounds an obvious, logical and a sensible approach to help guide and govern all their actions and it has delivered great results and tremendous progress to many agents and offices in bridging the gap from being one of the 38, to becoming one of the 2.
I was wrong. Wrong about the 40 : 2 : 38 formula being the goal.
For many years I have been a student of the great goal setting and success thinkers, like James Allen, Napoleon Hill, William James and Brian Tracy. I also know the great 1915 parable, Acres of Diamonds by Russell H. Conwell that describes our riches being right under our feet, and still I completely missed the diamond I was standing on.
All those great goal-setting guru’s have one common point of reference. Rohn, Allan, Hill, James, Tracy and many more, and to prove the point, even the Buddha, all say the same basic thing, summarised as:
‘WHAT YOU THINK ABOUT, YOU BECOME’
The extension of that is this truth… ‘In life, You Get What You Are.’
That’s the real truth of the concept known as The Law of Attraction.
Please read that as ‘attrACTION’ … I’m not crazy. Sitting under a tree, visualising and whispering Lamborgini Lamborgini Lamborgini won’t work!
‘NOTHING WORKS UNLESS YOU DO’… IT’S THE 3RD LAW
But both materially and emotionally, you attract to you, attract into in your life, what you are.
THE APOLOGY MIGHT BE A GIFT
Focussing on being ‘one of the two’ in the 40 : 2 : 38 formula, is powerfully focusing on, ‘thinking about’, ACTIONing, only being called in, in competition with another agent!
Here’s the Gift
If that’s your focus, that’s the best you can get. EVER.
Nobody focused on winning Silver ever wins Gold. Even Steven Bradbury was focusing on Gold.
What we should be focusing on, ‘thinking about’ all the time, is what Actions can I take that advance and enhance the probability of my being the only one the future client ever considers inviting in.
The purpose and outcome of using The Real Estate Matchmaker Why Everything Sells Best Fresh™ …
Is to become the only one INVITED IN!
It makes sense doesn’t it? It’s sort of obvious really. That diamond had been right underneath my feet for years. I’m now very happy to be giving that diamond away.
Using The Real Estate Matchmaker and seeding your pipeline of potential future sellers with its powerful and totally paradigm changing ideas will…
POSITION YOU AND YOUR AGENCY AS THE ONLY ONE TO BE INVITED IN!
Before you jump into the MOJO Matchmaker Membership offer and start giving away copies, you should order a copy for yourself, and really, you do need to read it yourself first, because as the back cover says:
In the giving of this book to you, there is a promise made.
There are very few agents with enough courage, ability
and honesty who are able to stand by that promise.
I’m extremely happy for you, that you’ve met one.
Having delivered hundreds of group training sessions, intimate one-on-ones and major brand keynote talks, I’ve had to study and practice the best ways to help people learn new information, retain it and then consistently be able to practice it. That’s how people change their lives. By learning something new and then repeatedly doing it that new way. Actually, by being someone different to the person they were before their learning. You get what you are.
So I know you’d like me to just tell you the short version, but I’ve learned you won’t ‘become’ anyone different if I do. This is not about me, it’s about you and about how you can help your future client become different enough to invite you in.
Almost every single vendor in the world bases their choice of agent on two categorically wrong criteria. You know what they are and we all know that they’re useless for the purpose of choosing who the right agent might be. Actually those two criteria are just plain useless. Price and Fee, uselss.
So, The Real Estate MatchMaker Why Everything Sells Best Fresh™ was born. Most people looking to sell their property want to appoint the best real estate agent for the job. The problem? They don’t know the right questions to ask, to understand who is the best.
Good agents, the very best agents, the most successful agents, engage with their prospective clients for months if not years in advance of the time when their client might need to employ the services of an agent. Those agents are thought of as ‘our agent’, before they’re needed.
Are you ready for more information about The Real Estate MatchMaker Why Everything Sells Best Fresh™ , and how you can become a MOJO Member, how you can become thought of as ‘our agent’ before they need you?
The Real Estate MatchMaker Why Everything Sells Best Fresh™ is the perfect tool to introduce and position a great agent. Because in the giving of the books, over time the agent teaches their future client the right questions to ask.
In the giving of the books, there is a promise made, that you are committing to the highest standards of ongoing communication and to the highest quality assured processes.
Most real estate agents really do like talking to people, it’s just that when they get the chance, most of the time all they get to do is answer a couple of questions about how the market is, how much the agent can get for the property and what it’s going to cost the seller…when the agent really wants to talk about their fantastically low days on market or their incredibly effective and great value marketing campaigns, or how they’ve practiced and trained and drilled and perfected their outstanding negotiating skills.
SKILLS THAT CAN REAL MAKE A DIFFERENCE
A REAL MONEY DIFFERENCE INTO THE POCKET OF THEIR SELLING VENDORS OF 5-10%!
Great agents know how important these things are to the final outcome and the serious implications of getting them right.
Great agents also understand the serious implications of getting them wrong.
That’s what great agents really want to help their clients with… knowledge.
Using The Real Estate MatchMaker Why Everything Sells Best Fresh™ is the essential first step in helping a future client become aware of the importance of things like low days on market, high auction clearance rates and really effective marketing strategies. And because the future vendor is being introduced to the importance and value of these paradigm changing ideas by a highly respected 3rd party, two great things happen.
1st, it’s not the agent trying to convince the future client, overcoming previously held beliefs, biases and opinions, it’s coming from an objective 3rd party. From a person with no vested interest, with nothing to gain.
It’s like when suddenly, a child does something that the parent has been trying to get them to do for ages, unsuccessfully, but then with one word from Aunty Jane, they do it.
DON’T SWEAT IT, JUST GET THE CHANGE HAPPENING
2nd, having had their eyes opened, their belief-set totally turned around to see a better truth, the future seller is extremely grateful to the agent for providing the information that teaches them how to get a much better result, and also how to avoid potential catastrophes.
Catastrophes like, maybe using the mother’s brother-in-law, who is the ancient family lawyer in the city, to do the contract work, might not be such a cost saving idea after all. Like maybe it could cost the entire sale!
Engaging with The Real Estate MatchMaker Why Everything Sells Best Fresh™ this way is like giving the future client a virtual guarantee of their best possible results.
SO WHAT IS IT, THE REAL ESTATE MATCHMAKER WHY EVERYTHING SELLS BEST FRESH™
MOST IMPORTANTLY IT’S A SYSTEM AND A STRATEGY
Primarily it’s a book, a big (6” x 9”) 260 pages of content, packed cover to cover with everything we as agents want a future vendor to know and understand is truly important … and to teach everything we know that isn’t important. Like that appointing an agent based on their ‘appraisal’ price or the fee they ‘charge’ isn’t smart or useful, in fact it’s dangerous.
The Real Estate Matchmaker Why Everything Sells Best Fresh™ comes in Two physical forms.
Firstly, as the 260 page 6” x 9” Master Book
Secondly, it comes as 6 Volumes. i.e. the exact content of the full 260 page 6” x 9” book separated into 6 smaller books. Identical in content and in their quality soft cover presentation to the Master Book, simply with Volume 1-6 added to the cover. Six times more effective for creating a relationship with your future client.
The 6 Volume Set
THE LAW OF RECIPROCITY
You can engage The Law of Reciprocity here in one of two ways:
Make a major impact by giving the Master Book to a potential seller who is close to their time of selling …
Over time, give The Volumes 1-6 and slowly but surely build a relationship based on trust and reciprocity.
To become your future clients agent before they need one. To powerfully advance and enhance the probability of you being the only one INVITED IN!
As the author I’d like to think that the content is so riveting that once started your future client won’t be able to put it down.
And while this review is flattering…
“Reads like The DaVinci Code. Tim Eaton could be the Dan Brown of real estate and because it cracks the code, The Real Estate Matchmaker will probably go on to be as big a best seller as well, and rightly so.” Len Mezzina
I’m a reader and it appears you might be too, but the Japanese have a word for that beautiful pile of books we haven’t got around to reading yet, it’s…
I love books and I have a few Tsundoku!
That’s why I’ve created The Real Estate Matchmaker in The 6 Volume Set. Each of the 6 Volumes is a very easy to read book(let) that once held, encourages and entices the reading of it, even by a person who is normally a non-reader.
The books are inviting to open and will be easily and quickly read.
We worked lots of design feedback into the cover text to make it irresistible for your reader.
The end of each Volume even has a call-to-action for the reader to ensure they ask their agent for the next Volume!
YOU BECOME THEIR CHAMPION
Two Things Happen
Packed cover to cover with everything we as agents want a future vendor to know and understand as truly important … and to learn everything that isn’t, you become a champion for them.
Prospecting. Arrgghh!! You thought I wasn’t going to say it! Well you’re right, that word is shrouded in discomfort, so throw it in the bin and replace it with Talking. Because that’s your job. Communication.
IN REAL ESTATE, IF YOU DON’T TALK TO PEOPLE, SOMETHING TERRIBLE HAPPENS
… NOTHING …
But how does the sound of a conversation based around the offer a life changing gift appeal to you?
Might that change the way you choose to knuckle down and talk to the numbers of people you know you need to talk to.
And be talking to them with a great big smile on your face.
A real smile that comes from way down deep because you’re truly enjoying talking to people (again), hearing lot’s of Yes’ and much fewer No’s, engaging with people, building relationships with them, knowing that today you can really, easily, make a connection with someone and become the person that they look back on as the one who changed their lives. You.
That’s what a MOJO Matchmaker Member does, they change lives.
Their client’s and their own. Yours.
“You can have everything you want in life, if you’ll just help enough other people get what they want.”
It’s simple, it’s easy and it’s unbelievably great value to get started.
And of course it comes with a 100% money back happiness guarantee.